If you like your wine, you’re going to love what EY has just launched – a brand new wine authenticating blockchain platform. To kick off the year, VeChain teamed up with 3 Italian wineries to allow wine connoisseurs to track their wine back to the vineyard the grapes were grown on, but EY is upping the stakes and incorporating some of the biggest names in wine to its new platform. Dubbed TATTOO, each bottle from the 5,000 labels heading onto the platform will have its own tattoo QR code that will allow consumers to discover a range of information about each bottle.
Wine from All Around the World
For the launch of TATTOO, more than 5,000 labels will be added to the platform, meaning in around 3 or 4 months’ time you will start seeing TATTOO QR codes popping up at your local supermarket. Some of the most popular wines from France, Italy, Spain, Australia, New Zealand, South Africa, South America, and California will make the cut, so there is a good chance you will be able to scan the TATTOO QR code on the next bottle you buy in store.
Built on the Ethereum Network
TATTOO has been built using the ERC-712 standard for nun-fungible tokens and collectibles. Thanks to each bottle being completely unique, the ERC-721 standard works perfectly. When the QR code is scanned, consumers will be able to pull up information such as the vineyards’ name and location, details such as the types of fertilizers used to grow crops, and how each batch is transported for processing and delivery.
Whiskey Hitting the Blockchain
It isn’t just wine that’s made it onto the blockchain, William Grant & Sons have teamed up with Arc-Net to put its luxury brands on-chain. When you’re next browsing the whiskey aisle in your local store, keep an eye out for QR codes on bottles of Glenfiddich, Grants, Tullamore Dew, The Balvenie and Monkey Shoulder! Scanning each code will unlock a unique story about each bottle.
More and more products are being transported onto the blockchain for the sake of verifying authenticity, and we love it. There is nothing worse than buying a fake bottle of wine, getting home, and being left disappointed. EY is helping to remove that disappointment and long trip back to the store – or, god forbid, a sober night. As time passes, we will see more labels signing up to the TATTOO platform to ensure their labels are safe and secure.